Post from: SiteProNews: Webmaster News & ResourcesTwitter 2012 Facts And Stats

Visit source link:  

Twitter 2012 Facts And Stats

Source: SiteProNews Recent Articles

Sitemaps are used to tell the search engines about pages on your website that may not otherwise be discovered by the search engines. Generally there are two types of Sitemaps – a HTML Sitemap or a XML Sitemap. Both types will contain a list of the URL’s that lead to pages within your website. The HTML Sitemap will contain an organized list of HTML coded text links pointing to the important pages on your website. See an example of what a HTML Sitemap looks like at: Sitemap The XML Sitemap will contain a XML structured list of URL’s pointing to all pages on your website which you want the search engines to know about. See an example of what a XML Sitemap looks like at: Sitemap.xml If you are knowledgeable about HTML and you know how to hand code, you can create your own HTML Sitemap file using a text editor such as Notepad. If you want to spend less time creating the file then use Adobe Dreamweaver or another HTML editor to assist you.

Read this article at the source:  

How to Ensure Your Website and Pages are Discoverable with Sitemaps — A SPN Exclusive

Source: SiteProNews Recent Articles

When I first heard this news, I was incensed. Now I know that advertisers can opt-out of the changes, I am a little calmer, but still annoyed. Here’s the deal: Starting next month, Google is changing the way match types work in AdWords. From mid May onwards, misspellings, plurals and variations of your Exact Match and Phrase Match keywords on Google AdWords will trigger your ads. In the past, if you wanted your ad to appear for variations, abbreviations or misspellings, you would use Broad Match targeting.

Credit:

Match Types to Change in Google AdWords

Source: SiteProNews Recent Articles

In my article titled, 10 Tips for Split Testing Email Campaigns, I touched upon “Calls-to-Action (CTAs).” In ‘email marketing, as well as online marketing. There are a number of important elements associated with CTAs you can optimize to improve your click through rates (CTRs) and responses, or get your subscribers and visitors to engage in some other meaningful way. These include the words you use to issue the commands (actions), their physical appearance (color, design and scale), and placement (location, location, location). In this article I’m going to discuss how to create effective CTAs to grab the attention of your subscribers and prospects, and provide some examples of effective calls to action. Best Practices for Effective Email Calls to Action CTAs are one of the most useful tools in guiding your subscribers to take immediate action or leading your subscribers to the next step. In an email, the CTA can be hyperlinked text, a clickable button or image that solicits a desired action from a reader and then redirects them to a landing page that provides additional information. It’s an easy way to interact directly with subscribers and prospects and promote engagement with the content of your email to help extend your interaction with subscribers beyond their inbox (e.g., while they are visiting your website and blog, engaging with you via social media, etc.).

Credit:  

10 Tips for Creating Effective Calls to Action — A SPN Exclusive Article

Source: SiteProNews Recent Articles

As the old song says, “breaking up is hard to do.” But in some cases, breaking up is absolutely critical for your own survival. And if your SEO content writer isn’t “the one,” you’re risking the survival of your business by sticking around! So, how do you know if it’s time to break up with your SEO content writer? 1. You’ve Been Taken Out for a Spin When your boyfriend shows up to take you for a spin in his new car, that’s a good thing.

Read More at the Source: 

You and Your SEO Content Writer – 5 Reasons You Should Break Up

Source: SiteProNews Recent Articles

Almost anyone can learn how to make a website. Software programs that create the code for the user have turned what used to be a complex process into a simple task that even a child can master. However, just because you can make a website doesn’t guarantee that your website will be easy to read or interesting for the reader. Fortunately, with a few simple techniques, you can make your website content engaging. Break up Content Studies show that people read information differently on the web than they do in print. For example, website users only tend to read small amounts of information at a time, and they are less likely to read all of the information. For this reason, experts call the web a “non-sticky medium,” meaning that readers won’t stick around to read every last sentence, especially if the information is poorly organized or if there is too much text on a page.

View the original here: 

How to Make a Website Interesting and Easy to Read

Source: SiteProNews Recent Articles

From: Online Universities Blog Post from: SiteProNews: Webmaster News & Resources16 Ways Educators Use Pinterest

Link to original: 

16 Ways Educators Use Pinterest

Source: SiteProNews Recent Articles

Here are 3 things I wish someone had told me when I launched my own blog seven years ago. Maybe, if I knew then what I know now, I wouldn’t have struggled so much in the beginning! You Will Struggle for Topics Most of my clients tell me that coming up with topics for their blog is the hardest part of investing in a content marketing strategy. They either think that A) their industry is boring (in which case I think it’s time to find a job you like!) or B) no one is interested in hearing what they have to say. That’s not the case! Your industry is only as boring as you make it out to be.

Originally posted here:

Being Realistic About Your Content Marketing Campaign — A SPN Exclusive Article

Source: SiteProNews Recent Articles

Via: Online Background Check Resource Post from: SiteProNews: Webmaster News & ResourcesSocial Networking Bill of Rights

Link to source - 

Social Networking Bill of Rights

Source: SiteProNews Recent Articles

Via: Online MBA Resource Post from: SiteProNews: Webmaster News & ResourcesA Case Study in Social Media Demographics

Visit source link - 

A Case Study in Social Media Demographics

Source: SiteProNews Recent Articles